Table of Contents
Top 100 Brand Management Quiz
Brand management is all about the relationship that consumers have with the brand in question. Brand management tends to inspire brand loyalty, which leads to word-of-mouth marketing. Brand management is a very broad term and encompasses a number of different aspects, such as: Product management, marketing and advertising, financial management, personnel management, customer service and support, public relations, human resources, international management, manufacturing, and sustainability. All these different aspects of brand management are included in the Brand Management quiz, which is featured in this article.
Brand management is a broad term that describes management activities for intangible assets. It also encompasses management of services and relationships as well as management of products, brands, and trademarks. It is a diverse subject with many viewpoints and definitions.
While some view brand management as an art, others see it as a science. Brand management is a balance of art and science. It is, in essence, the application of marketing management. It is the management of a brands’ equity and is an ongoing process.
Check These
- __ is the structure of brands within an organizational entity.
a. brand recognition
b. brand equity
c. brand architecture
d. brand monitoring
Answer: brand architecture
- Cause-Related Marketing was introduced by
a. Varadarajan and Menon
b. Narayan Murthy
c. Rajshree Birla
d. Ratan Tata
Answer: Varadarajan and Menon
- _ refers to the word, phrase, or clause that functions as an adjective or adverb to qualify the meaning of the other word.
a. green marketing
b. brand reinforcement
c. global brands
d. modifier
Answer: modifier
- A brand is defined as an asset.
a. liquid
b. fixed
c. current
d. intangible
Answer: intangible
- Which of the following is not an objective of Brand management?
a. to establish an identity for the product or a group of products.
b. to establish an identity for the product or a group of products.
c. to do telly calling and acquire sales
d. to acquire place for the product in consumers’ minds for high and consistent quality.
Answer: to do telly calling and acquire sales
- 3 C’s of branding are , consistency and constancy.
a. continuity
b. coverage
c. collaboration
d. clarity
Answer: clarity
- Brand –are a means to provide in-depth information and insights essential for setting long-term strategic direction for the brand
a. audit
b. edit
c. recalling
d. rejuvenating
Answer: audit
- A is a specific item that different organisations sell in the market to their consumers with the sole purpose of making profits.
a. market
b. goods
c. product
d. things
Answer: product
- This is a scenario in which the customers have too limited a awareness of the brand.
a. under positioning
b. over positioning
c. confused positioning
d. double positioning
Answer: over positioning
Brand Management Strategy MCQs
- _ refers to a brands objective (functional) attributes in relation to other brands.
a. Brand position
b. Product position
c. Brand relationship
d. Both a and b
Answer: Both a and b
- _ defines what the brand thinks about the consumer, as per the consumer.
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Answer: Brand attitude
- _ includes two aspects of a brand – its associations and its personality.
a. Brand attitude
b. Brand positioning
c. Brand relationship
d. Brand image
Answer: Brand image
- _ includes all that is linked up in memory about the brand. It could be specific to attributes, features, benefits or looks of the brand.
a. Brand attitude
b. Brand Associations
c. Brand relationship
d. Brand image
Answer: Brand Associations
- _ includes two visual signals of a brand – its character (e.g. Amul girl, Pillsbury doughboy) and its logo. Both are elements of brand identity.
a. Brand attitude
b. Brand Image
c. Brand Symbol
d. Brand Positioning
Answer: Brand Symbol
- _ can be thought of as a perceptual map of in which like products of the same company (say, toothpaste) are positioned very close to one another and compete more with one another than with brands of other companies.
a. Brand Comparison
b. Cannibalization
c. Positioning
d. Brand Associations
Answer: Cannibalization
- A marketer needs to understand that some ‘general traits’ of a brand name are:
a. Easy to recognize
b. Easy to pronounce
c. Easy to memorize or recall
d. All of the above
Answer: All of the above
- Close up, Doordarshan, Frooti, Babool, Fair and Lovely, Band-aid and Ujala are the examples of
a. Descriptive Brand Name
b. Suggestive brand name
c. Free Standing brand name
d. None of the above
Answer: Descriptive Brand Name
- Kadak, Xerox, Exxon, Fidji are examples of
a. Free Standing brand name
b. Descriptive Brand Name
c. Suggestive brand name
d. Both b and c
Answer: Free Standing brand name
- Whisper, Visa, Tropicana, Surf, Limca, Crush, Denim are examples of
a. Descriptive Brand Name
b. Suggestive brand name
c. Free Standing brand name
d. None of the above
Answer: Suggestive brand name
Strategic Brand Management 5th Edition Quiz
- Watches sold as a Jewellery is related to
a. Titan Raga
b. Tanishq
c. Swatch
d. GoldPlus
Answer: Tanishq
Marketing Brand Manager MCQs
- Vaseline- petroleum jelly sold as lip salve and moisturizer, is an example of
a. Benefit related positioning
b. Positioning by usage occasion and time of use
c. Category related positioning
d. Price Quality positioning
Answer: Category related positioning
- “Jod jo tootega nahin” tagline is related with brand……
a. M-Seal
b. Fevikwik
c. Fevicol
d. Ambuja cement
Answer: Fevicol
- Lifebuoy – kills the germs you cannot see, is an example of
a. Emotional benefit related to positioning
b. Functional benefit related positioning
c. Usage occasion related to positioning
d. Health-related positioning
Answer: Functional benefit related positioning
Match the correct
Close up i. Fresh
JK Tyres ii. Caring
J&J iii. In control
Liril iv. Confident
Options:
a. 1(ii), 2(iii), 3(i), 4(iv)
b. 1(ii), 2(iv), 3(i), 4(iii)
c. 1(iv), 2(iii), 3(ii), 4(i)
d. 1(ii), 2(iii), 3(iv), 4(i)
Answer: 1(iv), 2(iii), 3(ii), 4(i)
- Which is not an example of Positioning by usage occasion and time of use?
a. Listerine – night time rinse
b. Nescafe – Great start to the morning
c. NIIT (Inspired……life begins at NIIT)
d. Domino’s (When families are having fun)
Answer: NIIT (Inspired……life begins at NIIT)
- which of the following is not a clothing brand brand?
a. h&m
b. zara
c. nyka
d. raymonds
Answer: nyka
- The brand element that specifies the location of web pages.
a. unique resource locator
b. uniform resource locator
c. unique reference locator
d. uniform reference locator
Answer: uniform resource locator
- Relate marketing creates experiences by taking into account individual’s desire to be a part of the social context
a. permission marketing
b. experiential marketing
c. relationship marketing
d. one to one marketing
Answer: experiential marketing
- It is used to identify the brand, to enhance brand awareness and to facilitate unique brand associations.
a. brand elements
b. brand personality
c. brand positioning
d. brand marketing
Answer: brand elements
- _ is the difference between what a brand promises to deliver in its communications and what it actually does
a. brand differentiati on
b. brand gap
c. brand communicati on
d. brand extension
Answer: brand gap
Brand Manager Consultant MCQs
- Three fundamental pricing approaches are market skimming pricing, neutral pricing, and?
a. word-of- mouth pricing
b. fair pricing
c. market penetration pricing
d. niche pricing
Answer: market penetration pricing
- Customize products and services
a. one to one marketing
b. cause marketing
c. standardized marketing
d. relationship marketing
Answer: one to one marketing
- It is an approach of selling goods and services in which a prospect explicitly agrees in advance to receive marketing information
a. green marketing
b. cause marketing
c. relationship marketing
d. permission marketing
Answer: permission marketing
- The Drivers that differentiate and identify the brands are classified as?
a. brand emotions
b. brand elements
c. brand conversation
d. brand judgment
Answer: brand elements
- The series of procedure in which customer is focused, helps to access brand’s health and
a. brand audit
b. brand tracking
c. brand valuation
d. brand evaluation
Answer: brand audit
- is as if ‘making the brand come alive’.
a. brand personality
b. brand image
c. brand audit
d. brand value
Answer: brand personality
- is a measure of the attachment that a customer has to a brand
a. brand loyalty
b. brand equity
c. brand recall
d. image
Answer: brand loyalty
- may be tested in two forms: Aided recall & Unaided recall
a. brand recall
b. brand awareness
c. relevance
d. price
Answer: brand recall
- What is more important in brand equity?
a. quality
b. quantity
c. customer perception
d. customer experience
Answer: quality
- Amul Masti Dahi is an example of:
a. line extension
b. brand extension
c. category extension
d. brand discontinuati on
Answer: brand extension
Manager Brand Strategy MCQs
- Helps consumers to justify their self worth to others or themselves
a. cause marketing
b. brand reinforceme nt
c. global brands
d. brand enrichment
Answer: cause marketing
- Another way of getting the brand revitalized is through the _
a. positioning
b. segmenting
c. targeting
d. repositioning
Answer: repositioning
- can be seen in the way the customer thinks, feels, perceives the product along with its price and market position
a. brand extension
b. brand diversificatio n
c. brand equity
d. brand profit
Answer: brand equity
- Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a context
a. geographic
b. natural
c. confined
d. cultural
Answer: cultural
- Brand Asset Valuator (BAV)
a. comparative
b. qualitative
c. quantitative
d. price
Answer: comparative
- analysis aims to find the optimum positioning between low-price-low- quality and High- Price-High-quality
a. market
b. brand
c. conjoint
d. price
Answer: conjoint
- _ defines what the brand thinks about the consumer, as per the consumer
a. brand attitude
b. brand positioning
c. brand relationship
d. brand image
Answer: brand attitude
- The comparison of brand equity from thousands of different brands with several categories is called?
a. brand preference valuator
b. brand differences valuator
c. brand similarities valuator
d. brand asset valuator
Answer: brand asset valuator
- _ is the added value endowed on services and products.
a. brand value
b. brand strategy
c. brand equity
d. brand image
Answer: brand equity
- Four P’s was initially expressed by?
a. e j mccarthy
b. kotler
c. rob gray
d. mishkin
Answer: e j mccarthy
How should I prepare for a manager interview?
Research the company. …
Write a list of questions. …
Prepare examples. …
What are managerial round questions?
What is your role in a team? …
If you make a mistake, how do you fix it? …
What are some of the workplace successes that make you proud? …
What is your weakness best answer?
“what is your greatest weakness” by choosing a skill that is not essential to the job you’re applying to and by stressing exactly how you’re practically addressing your weakness.