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1. When the market supplies the ideas, and companies or marketers commercialize the ideas is known as _____ innovation
a. Horizontal
b. Parallel
c. Upward
d. Vertical
Answer: Horizontal
2. Today, most customers believe more in the ___________ than in marketing communications.
a. Z-Factor
b. F-Factor
c. X-Factor
d. D-Factor
Answer: F-Factor
3. Apple’s iTunes has been disrupted by _____ and its music-streaming business model.
a. Amazon Music
b. Spotify
c. Gaanaa
d. Play Music
Answer: Spotify
4. Marketing 4.0 deals with a major shift from ________
a. product-driven marketing to customer-centric marketing to ultimately human-centric marketing
b. Product-driven to the customer-centric approach of marketing
c. 7P’s of marketing to 4 P’s of integrated marketing
d. Traditional to digital where Online Meets Offline, Style meets Substance
Answer: Traditional to digital where Online Meets Offline, Style Meets Substance
5. Today, __________ are the new segments.
a. Customers
b. Competitors
c. Communities
d. Companies
Answer: Communities
6. Similar to Facebook, customers will have the decision to either “confirm” or “ignore” the friend requests. This demonstrates the _________ relationship between brands and customers.
a. Transactional
b. Legal
c. Horizontal
d. Vertical
Answer: Horizontal
7. __________ should be redefined as the four C’s i.e. co-creation, currency, communal activation, and conversation.
a. Marketing Mix
b. Extended P’s of Marketing ix
c. Marketing Myopia
d. Advertising
Answer: Marketing Mix
8. In the digital economy, _______ is the new product development strategy.
a. Conversation
b. Co-creation
c. Communal Activation
d. Consistency
Answer: Co-creation
9. The concept of pricing is also evolving in the digital era from standardized to _______ pricing.
a. Affordable
b. Nonstandardized
c. Dynamic
d. Online
Answer: Dynamic
10. In Marketing 4.0 – Power Shifts to the Connected Customers from Exclusive to _________
a. Exhaustive
b. Inclusive
c. Selective
d. Normal
Answer: Inclusive